izel Media LLC

Important: Changes Coming to Websites Made with Google Business Profiles

In a significant development for businesses relying on Google Business Profiles, it has been announced that websites created through this service will soon be turned off. This change is scheduled to take effect in March 2024, with the redirection feature remaining active until June 10, 2024.

What's Changing:

Websites made with Google Business Profiles are essentially basic sites powered by the information found on your Business Profile. Starting March 2024, these websites will be deactivated, and visitors attempting to access them will be automatically redirected to your Business Profile.

Key Points to Note:

Google Business Profile Website Changes:
Stay informed about the upcoming changes to websites made with Google Business Profiles. Here’s a breakdown of what to expect and actions you can take:

Domain Removals:
Domains ending with business.site and negocio.site will be removed from the website field on your Business Profile in March. To ensure a seamless online experience, it is strongly advised to update your Google Business Profile to direct visitors to a new website.

No Impact on Business Profile:
While the website functionality is being removed, your Business Profile remains unaffected. Customers attempting to access your former website will be automatically redirected to your Business Profile, ensuring uninterrupted engagement.

Not Relevant If You Don’t Have a Google Business Profile Website:
If your business doesn’t currently utilize a website created through a Google Business Profile, these changes will not impact you. Your operations continue as usual, and there’s no need for any adjustments.

Timeframe for Changes:
The redirection feature will be active until June 10, 2024. Acting promptly is recommended. Update your Google Business Profile before this date to ensure a smooth transition for your customers.

What You Can Do:

Update Your Business Profile:
Ensure that your Google Business Profile is up to date with accurate information. As the primary point of interaction, it will now play a crucial role in maintaining your online presence.

Consider a New Website:
With the removal of the website feature, consider creating or updating an external website. Linking it to your Business Profile will help you maintain a strong online presence and provide more detailed information.

Utilize Business Profile Features:
Leverage the various features of your Business Profile to showcase your business, share updates, and engage with customers. Utilize photos effectively to attract and retain customer interest.

While this change may require some adjustments for businesses relying on Google Business Profile websites, it presents an opportunity to enhance your online presence. By directing your attention to a well-maintained Business Profile and an updated external website, you can continue to showcase your business effectively and provide valuable information to your customers. Be sure to act promptly to ensure a seamless transition before the June 10, 2024 deadline.

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